James Bond Coffee

I found this article while scanning for Bond news.

Toasted Espresso, a roastery in Auckland’s Takapuna, took the top honour with a blend titled AA7, inspired by James Bond’s 007, at this year’s New Zealand Coffee Festival in Auckland.

On the face of it, it’s one of those silly stories that clutters up the inbox if you’ve got “James Bond” as a search criteria, but in fact, I kind of like it.

In the Ian Fleming novels, Bond always drank coffee, and would sometimes sneer at his countrymen for their habit of drinking tea, which he called “flat, soft, time-wasting opium of the masses”. Bond drank strong, black coffee, and loved Jamaican blends. All of this, of course, is Bond speaking as Ian Fleming’s altar ego.

And so for once, an inane story that is barely about Bond at all actually means something to the Bond aficianado.

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